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Why being vulnerable on social media is sometimes a good thing



Vulnerability online can be a powerful tool for connection. Here's a breakdown of why you should show your personality…


  • People connect (and buy) from people: People crave authenticity. Sharing your personality helps you stand out from faceless businesses and builds trust.

  • Strategic vulnerability: You don't have to overshare, but offering glimpses into your life can be very effective. Think about what kind of content resonates with you online. Is it funny stories, behind-the-scenes peeks, or inspirational reels? Share things that feel genuine and that align with your brand.


  • Building a community: Vulnerability fosters connection. When you share your experiences, you invite others to share theirs. This creates a sense of community and strengthens relationships with potential clients.

Overall, it can be a win-win! You get to be more yourself and connect with your ideal audience, and they get to feel like they know, like, and trust you. You don’t have to share everything but just an insight is enough! 


If you’re not sure where to start…reach out to us! We are here to help you…being open and vulnerable on social media is scary, we aren’t saying it will be easy but we are saying it will be so worth it! 


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